“Martha Humler has written a deceptively important book. Deceptive, because she’s used her searing wit and iconic humor to create a book that would be worth reading simply for the pure pleasure of her language, but which goes much further to offer real insights and practical advice on the topic of service that anyone, in
“Martha’s stories are a lighthouse of actionable insights for service professionals that are swimming in a sea of mediocrity.”—Dr. John Timmerman, Chief Scientist, Customer Experience & Innovation, Gallup
Why is there a presupposition to think of the hospitality industry when customer service is being discussed? Well, it is valid. Hospitality does do a better job. The last six weeks, I have stayed in five different inns/hotels ranging in price from just $130/night to a luxury brand, new to me, for a room rate
