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The Book

Because You Get Paid to Smile and Serve

“Why? is filled with relatable rants about a subject Martha Humler knows well: customer service. My wish is one day stories like these will be few and far between—but in the meantime, I hope Martha’s book gives you a giggle.”
Ken Blanchard, coauthor of
The One Minute Manager®,
Legendary Service, and Raving Fans


“Martha’s stories are a lighthouse of actionable insights for service professionals that are swimming in a sea of mediocrity.”
Dr. John Timmerman, Chief Scientist,
Customer Experience & Innovation,

We’re all consumers, which means we’ve all been frustrated by poor customer service.
Martha Humler, who spent her career in retail and advertising and is married to one of
the kings of customer service—an executive with the Ritz-Carlton Hotel Co.—shares her
frustrations about mediocre customer service in a series of vignettes.
Along the way, she delivers common-sense tips and strategies that managers, leaders, and
companies can use to cultivate a culture that revolves around customer service. In fact, this
is one book business owners should provide to all staff. Topics include:

• self-checkouts and why they might not be the best way to slash costs;
• ways to keep delivering service after the sale;
• providing small amenities—like bread at restaurants—that build goodwill; and
• ways consumers can speak up to demand better customer service.
If you’ve ever left a drive-thru window only to discover missing items, received items
from an online purchase that look nothing like what you ordered or are tired of long-winded
answering messages with dozens of prompts, then you’ll laugh out loud at these
relatable rants.

Order a copy now!

Martha Humler

Martha Humler